Who We Are

Jennifer Wood Media, Inc. is a comprehensive public relations and marketing firm for the equestrian industry.

Our objective is to create a customized public relations plan to help companies reach their goals.

Jennifer Wood Media, Inc. can produce a customized plan that is tailored to your needs for publicity, media relations, and marketing in the equestrian industry. Public relations can include press releases, editorial placement, social media management, and more. While public relations can help educate and inform the public about your product or service, marketing tools can be used to further target your specific audience, making sure you are using the right approach to reach current and potential clients, and showing how your company can provide value to customers. Building strong customer relationships is a key component in the partnership between Jennifer Wood Media, Inc. and our clients.

PUBLIC RELATIONS:
Public relations includes numerous specifics, including Press Releases, Editorial Pitching and Writing, Interview Booking, and Copywriting. As a strategic communication process, PR through Jennifer Wood Media, Inc. can help build mutually beneficial relationships between organizations and their publics. Many of the press releases sent out by Jennifer Wood Media, Inc. are picked up by local media as well as national and international equestrian publications and websites. Jennifer Wood Media, Inc. can also offer incredible exposure through PRWeb, as well as full analytics for press releases.

MARKETING:
Advertising Calendars, Design, and Consulting, along with Logo Design, Branding, and Media Trades are all part of how Jennifer Wood Media, Inc. can help your company increase awareness in the industry. For events, media trades are a useful way to have complimentary relationships with publications and websites.

SPONSOR LIAISON:
Jennifer Wood Media, Inc. can serve as your go-between for sponsors at your event or for your riders, as well as for your company’s sponsorship of other events. As a past sponsor liaison for Double H Farm and G&C Farm, Jennifer Wood Media handled their sponsorship at events such as the Winter Equestrian Festival, Adequan FEI North American Junior Young Rider Championships, Gucci Paris Masters, Live Oak International, Spruce Meadows, and American Gold Cup. In addition, Jennifer Wood Media can help promote your farm’s sponsors.

PRESS ROOM MANAGEMENT:
Jennifer Wood Media, Inc. has experience managing press rooms and serving as the press officer for major events such as the Winter Equestrian Festival, Adequan Global Dressage Festival, Capital Challenge Horse Show, and Washington International Horse Show. We assist equestrian and local media, organize and run press conferences, manage and distribute press credentials, and serve as an official representative at events to the media.

SOCIAL MEDIA MANAGEMENT:
Jennifer Wood Media, Inc. can help your company produce a consistent and relevant plan for social media posts that will help increase followers and feedback on your sites. We can start social media pages on outlets such as Facebook, Twitter, Instagram and YouTube. The goal is to grow these pages through posts, links, photos, videos, and contests to make them a viable way to build industry and community impact, gain new fans, and spread information.

As a full-service PR and Marketing company, Jennifer Wood Media, Inc. will help maximize the exposure of your company and the return that you can get through thoughtful, consistent publicity. We are always looking for new, inventive ways to accomplish this and are open to your needs.

  • Jennifer Wood

  • President

Originally from Chicago, Jennifer Wood is a lifelong horseperson who began competing in the hunter/jumper discipline at the age of seven. She went on to represent the intercollegiate team at the University of South Carolina. Jennifer graduated from USC magna cum laude with a marketing degree in 2001. Jennifer worked for Olympic show jumpers Anne Kursinski and Margie Engle before entering into the public relations field in 2004.

Through her work as a freelance writer and photographer and for PhelpsSports.com, she has covered many of the major international equestrian events, including the 2005-2009 FEI World Cup Finals (in such cities as Las Vegas, Kuala Lumpur, and Goteborg), the Samsung Super League event in La Baule, France, the 2006 FEI World Equestrian Games in Aachen, Germany, and the 2008 Olympic Games in Hong Kong. Jennifer is a member of the International Alliance of Equestrian Journalists, and she won the United States Equestrian Federation Pegasus Award for Media, Best Single News Article, in 2006.

Jennifer Wood Media, Inc. was launched in 2010 and immediately became known for its work promoting the Winter Equestrian Festival, G&C Farm, and Capital Challenge Horse Show. Jennifer’s work with the USEF has helped promote American teams at the Aachen CHIO, Alltech FEI World Equestrian Games in Kentucky, and the Adequan/FEI North American Junior Young Rider Championships. In the following years, Jennifer Wood Media, Inc. has gained more incredible clients and we are proud to help promote some of the best equestrian events and companies in the world.